Yea That's Important!

So in today's USA Today there was a wonderful story about Tony Snow's first official presser. They didn't mention that he refused to let Helen the Troll interrupt ant change the topic, but they did mention this:

Although Snow has conducted two off-camera briefings since officially starting his new job May 8, this was his first televised performance. Looking like a corporate executive in a blue pin-stripe suit, white shirt, and red power tie - plus TV makeup

And they say they're not biased over there. HA! Yea because the point they are trying to make is ...Does anyone know what the point of the TV makeup line is?